The Multigenerational Marketplace: Eight Communication Competencies for Creating a Culture of Value that Attracts, Retains, and Engages the Next Generation of Employees – Dr. Lisa Dunne



Organizational turnover? Employee disengagement? The modern workplace is often steeped in conflict and misunderstanding. For the first time in organizational history, five radically different generations find themselves working under one corporate roof, resulting in friction, frustration, and faultfinding. In this strategic guide for marketplace leaders and culture-shapers, Dr. Dunne provides a step-by-step process for engaging younger workers on the job. Drawing from 20 years of experience in the educational sector, as well as research in the fields of communication, sociology, psychology, organizational theory, and neuroscience, Dr. Dunne presents a focused approach for creating a culture of value and engagement in your organization. Learn the simple but profound tools of the multigenerational trade that will help you attract and retain the next generation of employees. Your workplace will never be the same again!